Innovation Coast Events

UWF College of Business Lunch and Learn

Thinking Beyond Profit-Making: How Social Entrepreneurs Achieve the Triple Bottom Line

Student Tickets: $5


Companies of all types and sizes are realizing that there are sustainable competitive advantages to be found, and profits to be made, by focusing on the triple bottom line. Often referred to as the “three P’s,” the triple bottom line broadens an organization’s focus to include social issues (people) and environmental concerns (planet), as well as profit into business planning.

During this Lunch-n-Learn we will explore a variety of questions including:

  • How can business owners reimagine their product and service offerings to make them more sustainable?
  • What opportunities exist in the supply chains of local and regional businesses?
  • How are social entrepreneurs strengthening their communities and generating profits by solving complex social and environmental issues?
  • What are the next steps we can all take to help create a more sustainable Northwest Florida?



Mona Amodeo, PH.D., Founder and President of idgroup. Mona Amodeo, Ph.D. is a recognized expert in the fields of branding and change management. Mona is a gifted facilitator and innovative thinker who is committed to helping organizations maximize profits while having a positive impact on employees and the communities they serve. Her work spans the worlds of theory and practice by creating solutions to organizational challenges that are both research-based and practical.

Daniel Jacobs, "Sustainability & CSR strategist who delivers purpose driven programs to maximize business value, partnerships & impact." Daniel recently worked for Saatchi & Saatchi's Sustainability division leading the Sustainability Strategy and Engagement practices for clients implementing CSR programs around the world.

Haris Alibašić, Ph.D., UWF Professor Haris Alibašić teaches in the College of Education and Professional Studies Legal Studies, Public Administration, and Sports Management Program. Alibašić has 20 years of expertise and experience in the public sector, including working for the United Nations Mission and the Office of High Representative in Bosnia and Herzegovina. In Grand Rapids, Michigan, he directed energy, sustainability, and legislative affairs policies and programs while promoting policies resulting in significantly reduced energy usage and cost and spurring significant renewable energy investments.

Jill Thomas, Chief Marketing Officer, Innisfree Hotels. Jill joined Innisfree in 2010 as the company’s first Chief Marketing Office. As founder and head of Innisfree’s in-house marketing agency (Bee Loud) she heads up Innisfree’s Corporate Social Responsibility program – the Hive. She has spent a decade working with nonprofit organizations in the areas of strategic planning, organizational development, fundraising and communications.

Previously she traded in her urban career and bought the Tree House Cafe on Salt Spring Island in British Columbia where she also owned Rocksalt Restaurant and Cafe.



Jim Sparks received his MBA with an Emphasis on Entrepreneurship in 2016. An ardent advocate of social entrepreneurship, he works at the intersection of business, academia, and community, to create new opportunities for building a better world.

When: Monday, May 8, 2017 11:45 AM -1:30 PM

Where: Pensacola Socialdesk 3695 North L Street, Pensacola, FL 32505

Refreshments: ​Lunch is included

Tickets: $5-$15